A full-service digital marketing partnership to grow direct bookings for Maui's longest-running Polynesian revue at the Royal Lahaina Resort.
Your growth partner for tourism that runs on direct bookings.
TRK Creative Group is a team of experienced digital marketing professionals built exclusively for tourism-focused operators. Our mission is to transform your tour business into a digital marketing powerhouse — sustaining proven, measurable direct marketing results while dominating your competition online and on mobile.
Every campaign, asset and dashboard is tuned to the activity & tour operator funnel — not generic e-commerce.
Paid, organic, OTA strategy and call tracking — built to move revenue back to your direct channels.
Strategy, creative, copy, ad ops, analytics and reporting under one accountable team.
Certified by the platforms that move revenue.
The team behind Myths of Maui.
A dedicated, senior pod across paid media, brand, social, account management and analytics — collaborating with your team week over week.
Google Ads + Bing Ads Management
End-to-end paid search across Google and Microsoft Advertising — engineered to push measurable direct bookings into your funnel.
- 01Performance Max
- 02Search
- 03Brand defense
- 04Display
- 05YouTube
- 06Google Things To Do ad campaigns
- 01Account review, build-out and historical adjustments
- 02Keyword and competitor research
- 03Daily campaign management and creative testing
- 04Optmyzr ad-management platform integration
- 05Agency Analytics data portal connection
- 06Analytics purchase conversion tracking
- 07Day-to-day performance monitoring
META Ads Management
Full Facebook and Instagram paid program with conversions API, advanced audiences and all creative produced from your existing image and video library.
- 01META business pixel and events management
- 02Conversions API setup
- 03Advantage+ campaigns
- 04Website remarketing campaigns
- 05Social channel remarketing campaigns
- 06Audience geo-targeting campaigns
- 07Interest-targeting campaigns
- 01All ad creative design from your image and video assets
- 02All ad copywriting and messaging
- 03META platform performance measurement
- 04Connection to Agency Analytics data portal
Call Tracking — booked revenue from every paid call.
Powered by CallTrackingMetrics. Calls are dynamically tracked across paid marketing channels and scored against booked revenue — the data critical to true ROAS attribution.
Google Things To Do Program
Google Things To Do is the newest addition to Google Travel — doing for tours and activities what Flights and Hotels did for travel discovery. As an official connectivity partner, TRK gets you set up to maximize direct booking exposure.
- 01Operator Booking Module activated in your Google Business Profile, with UTM tagging for booked revenue performance in GA4
- 02Google Things To Do paid ad campaign — Sponsored Tickets and Tours carousel set up and activated
- 03Activation in the Maui Activities & Tours carousel for Things To Do search results
Monthly Website Management
- 01High-speed website hosting and uptime monitoring
- 02WordPress CMS version updates
- 03WordPress and site security updates
- 04WordPress plugin updates
- 01Page, image and content updates — including new pages and tour additions as requested
- 02Google Search Console monitoring and page-index error fixes
- 03Monthly keyword Google organic ranking reporting
- 04AI Search visibility reporting
Always included.
- 01Dedicated Account Manager — your day-to-day point of contact
- 02Monthly performance reporting via Agency Analytics dashboard access
- 03Google Analytics GA4 data integration
- 04Google Ads KPI / performance integration
- 01META Ads KPI / performance integration
- 02Organic social channel performance
- 03Call Tracking integration
- 04Monthly Google Meet to review performance, initiatives and strategy
- 05Ongoing weekly communications and strategy meetings
- 06OTA strategy consulting — Viator / Tripadvisor, GetYourGuide and other OTA channels
$4,000 / month
The full marketing services program for Myths of Maui Lūʻau, billed monthly. Paid media spend across Google, Bing and META is not included — TRK will recommend an ad spend budget alongside the program.
Month-to-month thereafter, with 30 days written cancellation notice.
Optional add-ons (Organic Social $500, Email $500, Graphic Design TBD) billed separately when activated.
Google, Bing and META media budgets billed direct to client; TRK provides the recommended budget.
Terms & Conditions
Both parties recognize and mutually agree that all information regarding each party's proprietary technologies and client lists are confidential and proprietary, and may not be disclosed or used for any purpose except to perform under this Agreement. All customer information obtained is confidential and is the property of Client. This paragraph does not apply to (i) information known or which has become public through no fault of either party, (ii) information either party obtains from a third party on a non-confidential basis, or (iii) any information either party is required by law to disclose.
This Agreement constitutes the entire understanding between TRK Creative Group, Inc. and Client and supersedes all negotiations, representations, prior discussions and preliminary agreements between the parties relating to the subject matter hereof. Any modification or addenda must be in writing and signed by both parties.
The validity, interpretation, and performance of this Agreement will be controlled and construed under the laws of the State of Washington. Both parties agree to bring any litigation regarding this Agreement exclusively in Pierce County, in the State of Washington.
TRK Creative Group, Inc. and Client shall execute and deliver all documents, provide all information and take or forebear from all such action as may be necessary or appropriate to achieve the purposes of this Agreement.
In the event that any provision contained herein is held to be invalid, illegal or unenforceable by any court, such provision will be deemed severable from the remainder of this Agreement and shall not affect the remaining provisions of this Agreement.
The failure of either TRK Creative Group, Inc. or Client to take affirmative action with respect to any conduct of the other which is in violation of this Agreement shall not be construed as a waiver of the violation or breach, nor shall it be construed or deemed to be a waiver of any rights of the parties.
This Agreement may be executed in one or more counterparts, each of which shall be deemed to be an original, and all of which together shall constitute one and the same Agreement. This Agreement may be executed and delivered by electronic transmission with the same force and effect as if executed and delivered simultaneously in person, and signatures on an electronic copy hereof shall be deemed authorized original signatures.